Hey Gang Fall Look Book

For this project, we partnered with Hey Gang, a clothing designer and boutique with a distinctly classic aesthetic, to photograph and film its fall catalog campaign entirely on motion picture and photographic film. The production combined 35mm still photography with 16mm and Super 8 motion picture footage, creating a collection of assets that felt contemporary while drawing upon the visual history that inspired the clothing.

The campaign was photographed entirely with antique equipment paired with modern film stocks, combining the optical characteristics and mechanical imperfections of older cameras with the consistency available from film manufactured today. This approach created imagery with an organic quality that complemented Hey Gang's Americana-inspired designs.

For Hey Gang, shooting on film wasn't simply an aesthetic treatment applied to a conventional fashion campaign. It was a production choice that reflected the character of the brand itself. Antique cameras, contemporary film stocks, a nimble crew, and an improvisational approach came together to create imagery that feels difficult to place in a particular decade.